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EzConverse Media > Marketing Services > Display Advertising

Display Advertising

Display advertising refers to the use of banners, graphics, and other visual ads on websites, social media, and other digital platforms to promote a product or service. Display advertising is often used to increase brand awareness, drive traffic to a website, and generate leads or sales.

In-Display Advertising

There are several types of display advertising including:

  • Display banners: These are graphical ads that appear on websites and are usually placed in a prominent location, such as the top or bottom of the page.
  • Rich media ads: These are interactive display ads that use video, audio, or other interactive elements to engage the user.
  • Native ads: These are display ads that blend in with the content of a website and are often more subtle than other types of display ads.

Display advertising can be targeted to specific audiences based on factors such as location, demographics, and interests. Advertisers can also track the effectiveness of their display advertising campaigns through metrics such as click-through rate (CTR) and conversion rate.

  • Display advertising is a form of online advertising that involves the use of banner ads, pop-ups, and other visual ads to promote products or services on websites or social media platforms.
  • Display ads can be targeted to specific audiences based on their demographics, interests, and online behavior.
  • Display advertising is typically used to generate brand awareness, drive website traffic, and increase conversions.
  • Display ads can be placed on websites, social media platforms, or mobile apps and are often sold on a cost-per-impression (CPM) or cost-per-click (CPC) basis.
  • Display ads can be created in various sizes and formats, including static images, GIFs, and video ads.
  • Display advertising can be managed through ad networks or demand-side platforms (DSPs) that allow advertisers to buy ad inventory and target specific audiences.

Outdoor Advertising

Display advertising outdoors refers to the use of outdoor displays, such as billboards, signs, and other large-scale advertisements, to promote a product or service. These types of advertisements are typically placed in high-traffic areas, such as along roads, in airports, or in busy city centers.


Outdoor display advertising is an effective way to reach a wide audience and can be a powerful tool for increasing brand awareness and attracting new customers. It is also a flexible marketing option, as outdoor displays can be customized to fit the needs of a particular campaign or target audience.

However, outdoor display advertising can be expensive and requires careful planning to ensure that the advertisements are placed in the most effective locations. It is also important to consider the size, design, and messaging of the advertisements to ensure that they effectively communicate the desired message and stand out in a crowded environment.

  • Outdoor display advertising is any type of advertising that is displayed outside in a public space, such as on billboards, bus shelters, or bus sides.
  • Outdoor display advertising is often used to reach a large audience and create brand awareness.
  • It can be an effective way to reach people who are on the go and may not be in front of a computer or TV.
  • Outdoor display advertising can be targeted to specific areas or demographics through location and placement.
  • The design and message of outdoor display advertising need to be clear and concise, as people passing by may only have a few seconds to view the advertisement.
  • Some examples of outdoor display advertising include billboards, bus stop advertisements, and street furniture advertisements.
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