BANT is a sales qualification acronym that stands for Budget, Authority, Need, and Timeline. It is a framework that salespeople use to determine whether a potential customer is a good fit for their product or service.

Marketing Qualified Lead (MQL) is a potential customer who has demonstrated an interest in a company's product or service and has met certain criteria to indicate that they are more likely to become a paying customer.

Account-based marketing (ABM) is a targeted marketing strategy that focuses on individual accounts rather than entire target markets. ABM involves creating personalized campaigns for specific accounts or groups of accounts, with the goal of driving engagement and conversion.