LinkedIn is a professional networking platform that can be a powerful tool for B2B marketing. With over 722 million users worldwide, LinkedIn provides businesses with the opportunity to reach and engage with a large and targeted audience of professionals.

Display advertising refers to the use of banners, graphics, and other visual ads on websites, social media, and other digital platforms to promote a product or service. Display advertising is often used to increase brand awareness, drive traffic to a website, and generate leads or sales.

Content Syndication refers to the distribution of business-to-business (B2B) content to other websites or platforms for the purpose of generating leads, increasing brand awareness, or building authority in a particular industry.