Intent data refers to information that indicates a person's interest or desire to purchase a particular product or service. This data is typically collected from a person's online activity, such as the websites they visit, the searches they perform, and the content they engage with.

Data cleansing, also known as data scrubbing or data cleaning, refers to the process of identifying and correcting inaccuracies and inconsistencies in data. This is important in the B2B context because accurate and up-to-date data is crucial for informed decision-making and effective marketing and sales efforts.

Market research refers to the process of gathering and analyzing information about a particular market or industry. In the B2B context, market research is often used to help businesses understand the needs and preferences of other businesses, as well as the competitive landscape in which they operate.

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